Stock vs Custom Mahjong Programs: Building an Assortment That Scales

Stock lines, custom-logo sets and full bespoke programs — how wholesale buyers sequence them into a profitable mahjong assortment.

Start With Stock

Stock programs are the proof-of-demand stage: factory designs, standard packaging, 50-set MOQ, about 31-day lead time. They answer your two riskiest questions — does my channel sell mahjong, and which colors move — with real data instead of instinct.

Add Custom Logo at 50 Sets

The step almost every successful dealer takes in season two: the same stock structures with your logo engraved on tile backs, your packaging, your barcode. Because it rides existing tooling, the MOQ stays at 50 sets and the margin step is immediate — you are no longer selling a mahjong set, you are selling your brand.

Reserve Full Custom for Proven SKUs

Bespoke colorways, coordinated mats-and-cases, holiday editions — these are celebration moves for heroes that already sell. Full custom unlocks premium price points and locks your assortment against copycats, at higher MOQs and longer timelines. The discipline is sequencing: prove first, then protect.

A Starter Architecture That Works

From our dealers' data: open with 3 stock SKUs (one ivory/white, one bold color, one value melamine). In season two, convert the best seller to custom logo at 100-150 sets. In season three, commission one bespoke hero SKU for gifting season. Modest, repeatable, and it compounds.